WHO WE ARE.
Mr. Weaver started Promatica Consulting in response to an unserved need for objective and independent advisory across the programmatic marketing landscape. Mr. Weaver assists brands, agencies, technology solutions, and publishers in building programmatic solutions that align with their business, drive revenue, and accelerate activation to achieve business goals. Weaver most recently held a brand strategy role at TubeMogul, a video ad-technology company where he educated brands on programmatic models, best practices, and to accelerate adoption of the platform.
Prior, Weaver was the Managing Director of the Mindshare Trading Desk (WPP). He was responsible for developing and activating the industries first transparent programmatic framework for enterprise brand marketers. He was responsible for client activation across many brands including Unilever, Kimberly-Clark, CVS, and more recently Johnson & Johnson and L'Oréal. He developed new products, revenue streams, and business models for the agency resulting in sustained growth and supplemental profit .
Mr. Weaver began his career in media by starting a media buying company while in college. During this time, he developed a passion for advertising technology and digital media while tech was booming in the late 90′s. In 2005, Mr. Weaver was brought to Media Storm to launch the digital investment group for the agency. He contributed to year over year client and revenue growth resulting in additional office expansion to New York City. After Media Storm, Weaver worked across several large holding companies
His category experience includes CPG, Beauty, Retail, Luxury Goods, and Entertainment. Mr. Weaver has had the opportunity to work with Fortune 500 brands like Unilever, Kraft, Kimberly-Clark, Coca-Cola, Estee Lauder, Disney, CVS Pharmacy, FX Network, NFL Network, Food Network, Howard Stern onDemand, Johnson & Johnson, and FOX Broadcasting.
Brian Leder is an accomplished digital media executive with more than 20 years of demonstrated success in the media industry as a builder, fixer and entrepreneur. With first-hand experience at publishers, start-ups and advertising agencies successfully driving client growth and revenue, Mr. Leder has a track record blending the art and science of marketing to deliver business goals, organizational needs, and strategic thinking.
Prior to joining Promatica, Brian was Head of Investments & Partnerships and lead a $1.5 Billion media investment practice across Publicis.Sapient agencies (including DigitasLBi & SapientRazorfish), helping brands to re-focus their strategy, energy, and investments around the new digital customer to drive sustainable business impact.
Mr. Leder led the digital efforts for two GroupM divisions, including co-founding GroupM's fifth "M" agency MetaVision, launching their media, investment, and programmatic trading desk practices for brands like Nestle. Leder spent 5 years leading the development of digital strategy and innovation at MediaVest for clients like Proctor & Gamble and held senior development and management positions at Omnicom.
Before jumping into the agency world, Mr. Leder spent the first half of his career on the publisher side, including 6 years at Yahoo!, developing innovative media programs in the areas of video, search and local to drive profitable growth for brands.
You can find Mr. Leder speaking at industry conferences across the country and is often quoted in press and analyst reports. He has recently served on the Smarties and Effies board as a juror, and has served on executive agency advisory councils for AOL, FourSquare, Millennial Media and Undertone Media.